Boabag
Branding
Insight
The Baobag provides a highly targeted promotional vehicle to product manufacturers and wholesalers via a free gift bag of Natural & Organic product samples for pregnant women and mothers. The ‘BaoBags’ are distributed nationally through Pilates, Yoga and Home-birthing centres.
Solution
The name and logo concept is based on the Baobab tree which Aboriginal women revered for its healing properties. The new brand was to look intriguing, fresh yet earthy and warm bot no ‘alternative, friendly and approachable by conveying the concept of ‘harmony’ and our connection with nature.
Credits
Branding, Design & Art Direction
Luminosity
Photography
Rob Frith
Client
Baobag
