Insight
Aaro is an Australian/New Zealand industrial company specialising in Pipe Rehabilitation & Maintenance focusing on the civil construction sector and supplying a range of services and products.
Sector – Civil Construction
Solution
With a commitment to principles of being reliable, trustworthy, long term value and strong client relationships the new brand creates a solid brand foundation for future growth and development through a fresh, contemporary, solid, modern, innovative and progressive brand mark accompanied by slick theme elements which make the Aaro Group current.
Tagline
As part of the new brand, the Brand Strategy lead to a new tagline –
Straight. Forward. Smart.
Straight because Aaro will always be honest. Forward because the company will always drive projects ahead. Can also mean ‘straightforward’ which accurately describes Aaro. And smart because Aaro’s years of experience mean they look at problems from multiple perspectives to come up with the best solution.
Photoshoot
A custom photoshoot was undertaken to provide Aaro with a suite of images to showcase their company. The photos show transparency, friendliness, professionalism and approachability by showing the space, team and services.
Fully Responsive design
Custom branded website, fully responsive.
Credits
Branding, Design & Art Direction
BirdBrain
Photography
Rob Frith
Client
Aaro Group
