Insight
Momentum is a full-service engineering firm with engineering at the core and Civil, Structural, Mechanical, Piping, Electrical, Instrumentation, Process and Project Service all under one roof offering a flexible approach to projects at any point of their lifecycle.
Sector – Manufacturing & Engineering
Logotype
The logotype is youthful, fresh and energetic through the use of colour and shape while remaining approachable and human. The repeated “M’s” add movement into the logotype and reference the Momentum name. The rounded font creates warmth and friendliness while retaining a clean, contemporary feel.
MMM Brandmark
A brandmark of repeated M’s was created from the three M’s from the logotype representing the ‘Heartbeat’ off the team and the lifeblood of the organisation, supporting internal values and culture. The repeated M’s also reflect adaptability, agility, problem solving and connection.
Smiling Brandmark
An internal brandmark was created using the M + Face to create a clean, clear, graphical and emotive device that’s adds a secondary level to the brands awareness and could be used alongside the logo or as a standalone device.
Photoshoot
A custom photoshoot was undertaken to provide Momentum with a suite of images to showcase their company. The photos show transparency, friendliness, professionalism and approachability by showing the space, team and services.
Fully Responsive design
Momentum will look consistently smashing on any browser, screen or device.
Credits
Branding, Design & Art Direction
Distl
Photography
Rob Frith
Client
Momentum Engineering
