BAOBAG
Corporate ID, Stationery & Promotional Items, Packaging, Electronic Media, Website & Flash and Fabric Print

Format: 86mm x 54mm Business Card, DL size (99 x 210mm) With Comps, 4 panel concertina-fold brochure
Print: Offset print on Splendorgel (environmentally–friendly stock)
Client: Baobag
Studio: 2008

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The BaoBag provides a highly targeted promotional vehicle to product manufacturers and wholesalers via a free gift bag of Natural and Organic product samples for pregnant women and mothers. The “BaoBags” are distributed nationally through Pilates, Yoga and Home-birthing centres. The name and logo concept is based on the Baobab tree which Aboriginal women revered for its healing properties. The brief was for the look to be intriguing, fresh yet earthy and warm but not “alternative”, friendly and approachable. And also convey the concept of “harmony” and our connection with nature.

www.baobag.com.au

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The Baobag Identity was awarded the
DIA WA Design Award 2008 - Corporate Design - Merrit Award

and was also a finalist in the
AGDA National Awards 2008 for Identity (brand visual corporate)
which was exhibited in New York by the USA equivalent of AGDA & published in the AGDA book.