Insight
Linear is a purpose built phase I facility that supports all phases of clinical trials with a focus on first-in-human. Linear is Western Australia’s only dedicated early phase clinical trials facility and the most advanced of its kind in Australia.
Sector – Health
New brand identity
The new brand had to be unexpected, boutique, agile, innovative, bold/confident, inspiring, progressive and collaborative. The new logotype is clean yet intricate at the same time encompassing a DNA cell pattern within the structure of the of the logo letter forms.
Tagline
As part of the new brand, the Brand Strategy lead to a new tagline –
Nurturing Medical Breakthroughs
The tagline was established from Linear’s new mission statement ‘To turn medical breakthroughs into life-changing therapies, faster.’
Photoshoot
A custom photoshoot was undertaken to provide Linear Clinical with a suite of images to showcase their company. The photos show transparency, friendliness, professionalism and approachability by showing the space, team and services.
Website design
Responsive website designs were created for multiple devices.
Credits
Branding, Design & Art Direction
Luminosity
Photography
Rob Frith
Client
Linear Clinical
