API
Branding / Web Design / Signage
Insight
API are specialist suppliers of process piping packages for the mining industry. API supply high quality stainless steel and alloy pipes for transmission of liquids/gas.
Sector – Corporate
Solution
API’s new re-branding was to show them as a global boutique, niche, well respected conglomerate with high quality global standards and service. The logo needed to be solid, exotic and fierce – ‘like a tiger’. The symbol itself encompasses the grey of pipes and orange to yellow gradient, which refers to transmission of liquids and gas.
Signage
Custom 3D reception sign and wall graphics accompanied the brand identity.
Credits
Branding, Design & Art Direction
Luminosity
Photography
Rob Frith
Client
API
