Insight
Adâge is a furniture wholesaler with the largest stock of high quality hospitality furniture in Melbourne, Perth & Sydney.
Sector – Hospitality
Logotype
The logotype is structured, modern, stylish and exudes professionalism and quality. Customisation in the logotype alludes to the angles in the furniture, and the accent above the second ‘a’ clarifies the pronunciation of the word ‘Adâge’. Colour palettes were updated, leaning towards a softer more approachable green with a pop of orange used to express the ‘Zero Unhappy’ tagline.
Stamp & Badges
A brandmark of repeated M’s was created from the A handfuls of customs stamps and badges were designed as secondary brand elements.
Photoshoot
A custom photoshoot was undertaken to provide Adâge with a suite of images to showcase their products and company. The photos show transparency, friendliness, professionalism and approachability showing the space, team and services.
Fully Responsive design
Bauman will look consistently smashing on any browser, screen or device.
Credits
Branding, Design & Art Direction
Distl
Photography
Rob Frith
Client
Adâge Furniture
